Campaign launched to attract more carers

A new campaign has launched to attract more people into adult social care.

‘It’s Not a Job’ is a campaign by Lincolnshire County Council, Social Change UK and a network of nine home care providers across the county.

The initiative coincides with the Department of Health and Social Care’s national recruitment campaign, ‘Made With Care’, which aims to raise the profile of the adult social care sector as a rewarding and stimulating place to work.

The Lincolnshire campaign complements the national efforts by anchoring the message in a sense of place – our beautiful, rural county – and highlighting the benefits to quality of life for carers in the profession.

The key messages: ‘It’s not a job, it’s a life’ and ‘It’s not a job, it’s a calling’ draw attention to the benefits of job security, career progression and work-life balance present within adult social care that cannot always be found in other sectors.

A career in adult social care allows people to make a difference to the lives of others whilst still having time for themselves.

Care work can be very flexible with work patterns to fit in with a breadth of lifestyles.

Roles are also accessible to students studying higher education.

The option of zero-hour contracts enables students to return home outside of term time and reduce their regular working hours to fit in with critical study periods

Prior experience and qualifications are not essential.

What is most important is kindness, patience and compassion.

Care providers are looking for people with transferable skills and a good work ethic.

Adult social care is very accessible for people looking to return to the workplace after a career break or wishing to transfer from another sector.

Carers gain skills, knowledge and qualifications that can see them progress right to the top of the ladder.

Coun Wendy Bowkett, Executive Councillor for Adult Care and Public Health, said: “Lincolnshire County Council recognises the value that home carers bring in helping our residents live as independently as possible for as long as possible and are proud to be working with Social Change UK to develop and expand the carer workforce in Lincolnshire and showcase the benefits it can bring for those choosing care as a career.”

Visit www.lincolnshire.gov.uk/jobs-careers/enquire-career