Video aims to attract carers

A new video has been launched as part of a bid to get more people into the care profession.

Lincolnshire County Council’s It’s Not A Job campaign was launched earlier this year.

The new emotive short film depicts a day in the life of two carers, Kai Wade (21) and Gina Bennett (45).

A spokesman for the council said: “The film shows a typical working day; the carers enjoy the company of their service users, and the sense of purpose gained by supporting someone to continue living independently is a clear message throughout.

“The film goes beyond showing how rewarding and valuable the home care profession can be, it also highlights the benefits to the carer for their work-life balance.

“Gina finishes her shift in time for an afternoon dog walk, and Kai spends quality time at the dinner table with his siblings. “

A network of nine home care providers work with Lincolnshire County Council to deliver the home care service across the county.

It’s delivered in Spalding by Atlas Care.

Senior Care Worker, Michaela Wilkinson (56) has been working in care for 11 years and agrees that working in care fulfils a sense of purpose.

Michaela said: “I feel good knowing that getting the service users up, washed and dressed keeps them independent. Try it, you will never look back.”