Final touches are being put to plans for filming of a television commercial to promote what Spalding has to offer.
The town centre, market, Ayscoughfee, water taxis and The Crescent are likely to feature, as is Springfields Outlet Shopping Complex.
The television advert, which is likely to air next Easter or summer, is a joint enterprise between South Holland District Council and Springfields.
The £30,000 cost of the project has come from a S106 pot provided to benefit Spalding when Springfields shopping centre was built ten years ago.
A spokesman for the council said: “It was felt that an advert campaign would be a good way of helping to promote the town.
“At the moment arrangements are being made with the film company for locations to shoot.”
President of Spalding and District Area Chamber of Trade, Phil Scarlett has appealed to shopkeepers and business owners to do what they can to get the areas that could feature in tip-top shape so they look their best on film.
He said: “My request is, because the filming is going to happen probably later this month, for all businesses and shopkeepers to look at the front of their shops and make sure they are tidy and presentable because they are possibly going to appear in an advert on national television.”
It is anticipated that filming will take place next Tuesday and Wednesday, but if not it is likely to happen on September 2 and 3.
As well as location footage, the film will also feature professional models – a family of two parents, children and grandparents.
The finished advert will be shown on ITV on its Yorkshire, Central East and Anglia West regional editions.