Started 30 years ago in a small shop with her mother down a little side street, Cheryl Babington-Tree has never looked back.
And Cherry Trees, in Pen Street, Boston, is testimony to Cheryl’s devotion and love of fashion, which she says has taken over her life.
“I live and breathe fashion,” says Cheryl.
“Over the years I have acquired a bit of a following, I have dressed many regular and loyal customers.
“Adding to my customer base weekly gives me great satisfaction.”
Each new season, Cheryl finds new collections from all over the world to add variety and excitement for her customers to browse.
This Autumn/Winter has exciting colours including tan, pink, duck egg blue, petrol blue, red and neutrals.
Cheryl said: “Our wonderful collections also include textures such as fake fur, knitted long coats, chunky cable knits and lots of zip effects.”
Cherry Trees caters for the modern women with a twist, in sizes eight to 20.
Staff are trained to give customers a non-pressure experience, so you can browse at your leisure while help is at hand if required.
Cheryl said: “If you are looking for a new autumn wardrobe or adding new pieces to your existing wardrobe to add the new fashion trends, do give us a visit.”
Gift vouchers are now available.
Cherry Trees is open Tuesday to Saturday from 9.30am to 5pm, or by appointment. Call 01205 354135.