Conference on new product development

Leading food law firm Roythornes Solicitors has announced the details of its first new product development food conference.

Featuring a range of keynote speakers the event will cover the entire development process from initial concept to getting onto supermarket shelves.

Topics to be covered at the event on July 9 include the importance of branding, ensuring legal requirements are being met, effective communication and using social media successfully.

Peter Bennett, head of the team at Roythornes who will be speaking, said: “Innovation, original products and start-up businesses are vital to competition and growth in the food sector and every effort must be made to support the introduction of new lines into the market.

“The NPD conference has been designed to provide those developing or looking to develop new products with a valuable insight into the industry and importantly, guidance from a multiple retailer on what they look for when listing a product.”

Nicola Berry, supply chain manager for the Lincolnshire Co-op will be speaking on the product evaluation process. Lincolnshire Co-op has 78 food stores in the region and attributes much of its success to its focus on regional produce.

Ms Berry said: “We’re proud of our Love Local range at Lincolnshire Co-op. I look forward to sharing our experiences which I hope will help producers across the region develop new products.”

Mr Bennett added: “It’s vital that food manufacturers and up and coming brands understand what retailers are looking for.”

The event is at the Kingsgate Conference Centre, Peterborough and full details of the conference with details of speakers, subjects and booking links can be found at http://bit.ly/1kQ4Cjp.