Springfields Outlet Shopping is hailing another coup for the area after unveiling its latest big name brand.
Raging Bull – which was founded in 2003 by England rugby international Phil Vickery – opened the doors to its new premises on Friday.
And Ian Sanderson, who runs Springfields, feels that Raging Bull will be a fantastic addition to the centre.
He commented: “”We beat off competition from other centres and are delighted to welcome Raging Bull to Springfields.
“Looking at the brand we feel it will be something different and we hope the customers will love it.
“We constantly strive to create something different to any other outlet centre in the UK and customers who travel many miles to visit us tell us what they would like to see.
“While it’s not easy to deliver big name brands, there is a momentum at the centre and this addition is another coup for Spalding and South Lincolnshire.”
Raging Bull originally started life as a sports brand and then moved into lifestyle where it has built a loyal following for everything from its shirts to tweed jackets.
Vickery added: “I’m personally delighted that we are opening in the centre. It’s a great site for us and Springfields is a very attractive destination.
“With our rugby heritage and strong emphasis on quality I am pretty sure we will attract plenty of new customers.”